University of Washington Rowing
The University of Washington rowing program has a long history of winning championships and producing some of the finest athletes in the world as documented in the New York Timesbestseller, The Boys in the Boat.
Fleurish Partners works with Washington Rowing to enhance communications and elevate their story. We created a strategic communications platform to help the rowing program connect more effectively to a variety of audiences including alumni, donors, parents, media and the public.
Elements of the campaign include a new website, social media strategy, digital marketing, brand positioning, key message development, media relations and re-design of the program’s marque communications piece, Sweep magazine.
Now in our fourth year of working together, the enhanced communications strategy has resulted in a significant increase in media coverage; stronger donor and alumni engagement; greater affinity and involvement from target audiences; and increased awareness of the current program.