Fred Hutch Obliteride

Fred Hutchinson Cancer Research Center has a big goal of curing cancer by 2025. To help achieve this goal, in 2012 Fleurish Partners helped launch Obliteride, a fundraising bike ride and campaign to raise awareness and money for cancer research.

Fleurish Partners developed and executed a multi-year marketing and communications campaign resulting in more than $12 million raised and quadrupled event participation over five years.

The campaign included public relations, digital marketing, social media, crisis communications, influencer outreach, community relations, marketing promotions and advertising resulting in 30 million impressions in 2017.